How Justcrm digitally transformed Flowspa

Justcrm was not only introduced as a CRM for Flowspa – it became the central platform for sales, customer support and dealer communication. The biggest challenge: efficiently managing three different brands, several sales channels and a growing B2B business via a single system.

💡 The solution in detail:

1. automated follow-ups by e-mail – personal and at the right time

After every consultation – whether by phone, contact form or via the store – Justcrm automatically provides a personalized follow-up. The content adapts to the product type and customer status. The result: no lead is lost, every customer feels looked after – without additional work for the team.

Example: After requesting a quote for a whirlpool, the customer receives an individually formulated reminder email including a link to the product page, technical data sheet and consultation appointment link – automatically.

2. central customer and article management – synchronized across channels

Whether a customer makes a purchase or enquiry via www.flowspa.de, www.spa-vital.de or www.spavio.de – all data converges in a shared database. Customers can be segmented according to brand, product interest or status. Item management also accesses the same stock across the board – including variants, accessories, serial numbers and stock availability.

Advantage: Maintained once, up-to-date everywhere. No more data duplicates, no more maintenance work on multiple platforms.

3. one system, multiple brands – with filter view & access authorizations

Employees can access their brand’s data in a targeted manner, while management receives comprehensive evaluations and control tools.

Example: The Spa-vital team only sees contacts and articles of the Spa-vital brand, while the sales manager can control and compare all brands.

4. B2B dealer portal – login, dealer prices and quick ordering

A separate dealer area system has been set up for major customers and resellers:
👉 Login with personal access control
👉 Prices are graded according to customer group
👉 Quick order functions for standard products
👉 Documents such as price lists, technical data sheets or training materials are available for download

The platform (b2b.flowspa.de) is directly connected to the CRM – new retailer inquiries or orders are immediately entered into the system and can be processed automatically.